Lucha Libre Gourmet Taco Shop, or as commonly referred to by our fans as Lucha Libre, was opened as a fast-casual Mexican restaurant in Mission Hills, San Diego, CA in 2008 by the Rojano brothers. Lucha Libre translates to “free fighting” and is the Mexican professional wrestling that the brothers grew up watching. Known for its aerial moves, grand theatrics, and colorful masks, it was chosen not only because they loved Lucha Libre culture, but because the theme fit perfectly with their vibrant and exciting menu ideas.
The birth of Lucha Libre began by first breaking away from what was already being offered and giving customers a unique twist to what had become synonymous with southern California culture: good quality Mexican food. At launch, Lucha Libre began offering never before seen menu items, incorporating quality ingredients from family recipes, as well as improving classic “taco shop” staples.